The eM4us Blog

10 Things I Know About …. Building Your Business Online

10.  NOT EVERYONE NEEDS A WEBSITE BUT EVERYONE NEEDS A WEB PRESENCE.
A website might not be the right strategy for your business.  There are many affordable ways to build your business online. Website alternatives include: a blogs, landing pages, local directory listings, facebook fan pages or groups, Twitter account, LinkedIn, Flickr and Pinterest; to mention a few.

9. BUSINESSES NEED SIMPLE “HOW-TO” STEPS TO GET STARTED ONLINE
Business owners need to market their companies online but most have no idea where to begin. They need simple step-by-step “how-to” instructions in order to achieve results. Find educational programs that walk you through the “how-tos” of online marketing quickly and correctly.

8. MANY BUSINESS WEBSITES ARE NOT EASY TO NAVIGATE
Early adopters website, more often than not, lack fundamental web navigation strategies. Poor navigation results in unhappy customers.  Unhappy customers result in lost sales.

7. WHAT ARE YOUR COMPETITORS DOING ONLINE?
You need to research what your competitors are doing on the Internet.  If you don’t know “how-to” assess your competitors’ websites, backlinks, keywords, or social media marketing strategy, find someone that does.  Understanding your components game plan will help you grow your business online.

6. BRAND.  SELL.  EDUCATE.  GENERATE LEADS.
If you have or plan to development a web presence, you need to have a strong WHAT.  WHAT is the purpose of my web presence?  Once you’ve determined the WHAT, you can then develop a strong website schema and marketing plan.

5. IS MY WEBSITE PRESENCE BRINGING ME BUSINESS?
To understand if your website is bringing you business, you need to understand where you’ve been, where you are and where you want to go.  Website analytics are a must-have to help you evaluate if your website presence is working for your business.

4. I HAVE A WEBSITE FOR MY BUSINESS  – NOW WHAT?
Congratulations you have a website. Now you need to build your Internet marketing plan so you can generate traffic to your site.

3. SOCIAL MEDIA MARKETING IS YOUR FRIEND.  IT REALLY IS….
Social media is not going away. More than likely, you don’t need to have a presence in all of the social media networks but you need to select one or two outlets that target you audience and do a good job in that network.

2. THE HOLY GRAIL OF THE INTERNET – SEARCH ENGINE OPTIMIZATION (SEO)
If you don’t understand organic search engine optimization, you will struggle with developing a strong online presence for your website, social media marketing and localization strategy.

1. THE INTERNET …. DEVELOP A PLAN
Establishing a strong web presence requires a plan.  It is integral part of your company business development strategy. You need a measurable plan if you want to build your business online.

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