What You Need to Know Before You Build a Web Presence
Course Title: What You Need to Know Before you Build a Web Presence # CREATE101
Course Description
You know that you need to use the Internet to market your business. Perhaps you’ve seen what other businesses have been able to do. But where and how to start? This course is your first step. We’ll make it easy for you to learn about Internet marketing and to decide what avenues are best for your business.
Who Should Take This Course?
- Â Â Â You just started a business and you are looking at creating a web presence
- Â Â Â New to the Internet
-    You don’t have a website
- Â Â Â You are thinking about getting a website
- Â Â Â You have a version 1.0 website and you are looking to update your website
How will this help me and my business?
- Put together your online internet marketing strategy
- Formulate an online marketing strategy
- Get you started with your online internet marketing plan
Course Elements
- Â Â Online learning platform with 24/7 access
- Â Â Â On-demand course
- Â Â Â Private and personalized password protected eLearning platform
- Â Â Â Private password protected web analytic dashboard for your business
- Â Â Â Worksheet
Course Analytic
Unlimited access to course analytic; during your course
Strategy and Planning Tools
- Â Â Â Business performance worksheets
- Â Â Â Website design worksheets
- Â Â Â Competitive analysis:Â Evaluate what your competitors are doing on the web
Course Elements
- Â Â Â Educational videos and audio clips
- Â Â Â Worksheets that re-enforce learning
- Â Â Â Instructional samples
- Â Â Â Step-by-step instructions
- Â Â Â Presentations
- Â Â Â Reference guides
- Â Â Â Glossaries of terms
Quizzes and Evaluation
- Â Â Â Simple proficiency questionnaire
- Â Â Â Course evaluation
Course Certificate
- Â Â Â Proficiency testing and certificate of completion
- Â Â Â Download your Certification
Prerequisites:Â (none)
LESSON PLAN
Step 1: What is my business?
- Â Â Â Answer questions that help you describe your business clearly.
- Â Â Â Learn about the importance of a well-crafted elevator pitch.
- Â Â Â Create an elevator pitch for your business.
Step 2: What is the best Internet presence for my business?
- Find out what ways your business can be on the Internet.
- How will an Internet presence serve your business?
- How will your own strengths and weaknesses affect your choices?
- Use our guidelines to help in your decision.
Step 3: Decisions and research.
- Identify the objectives of your website.
- Find out how to evaluate competitors’ websites.
- Learn the role of keywords on the Internet.
- Develop your own keywords.
Step 4: Get ready.
- Understand the role of the domain name/URL.
- Learn about branding your business FOR USE ONLINE?.
- Make important branding decisions with our branding exercise.
- Use our “Before You Build†tool to put strategies in place.
- Course Elements
Software Platform
- Online learning platform with 24/7 access
- On-demand course
- Private and personalized password protected eLearning platform
- Private password protected web analytic dashboard for your business
- Worksheet
Course Analytic
- Unlimited access to course analytic; during your course
Strategy and Planning Tools
- Business performance worksheets
- Website design worksheets
- Competitive analysis:Â Evaluate what your competitors are doing on the web
Course Elements
- Educational videos and audio clips
- Worksheets that re-enforce learning
- Instructional samples
- Step-by-step instructions
- Reference guides
- Glossaries of terms
Quizzes and Evaluation
- Simple proficiency questionnaire
- Course evaluation
Certification of Completion
- Proficiency testing and certificate of completion
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