How-To Internet Marketing Courses

100 Series – Create a Web Presence

What You Need To Know Before You Build A Web Presence #101

If you’re in business – you need a web presence.  It’s that simple.  The real question is what type of web presence do you need?   This course has been design to eliminate Internet techno-talk and provide you with practical insights to evaluate what type of web presence is right for your business.  By the end of this class, you will have a better understanding of;

• The different approaches to developing a web presence (websites, blogs, community sites, local listings and micro-sites)
• The different purposes of a website
• The best web presence for your business

Best Practices – Foundation for Building a Website #102

The course focus is on developing a website objective, navigation, structure, design and content that addresses your individual business and marketing goals.  You will build your own business website using a simple do-it yourself turnkey solution.
You will learn how to:

• Develop your company description
• Determine the best title tag and keywords for your site
• Develope web navigation for your web presence
• Develope your organic search engine optimization strategy
• Build your own personalized business website
• Work with a ntent management system (CMS) solution

Students must have an understanding of the internet and working with a PC.

* It is highly recommended that students take course #101. 

Building Your Website Using WordPress #103

Tired of being held captive by your expensive a la carte web hosting companies, or free sites that end up costly you and arm and a leg?  Stop depending on webmasters that charge high hourly rates or your brother’s son who left the web business to go surfing in Hawaii.    WordPress has evolved into a premiere small business development platform.

200 Series – Search Engine Marketing

Organic Search Engine Optimization (SEO) #201
The Holy Grail to Internet Marketing

Improve the visibility of your website in search engines. One of the primary tools people on the internet use to find information and websites are through search engines.  This SEO class will look at how search engines work, what people search and how you can maximize your web presence by being search engine savvy.  In this workshop you will discover:

• Ways to help improve the chances of your website being found
• Keywords to get a higher position during searches
• How to analyze your website traffic
• Strategies for building links
• How to submit to search engine directories

Search Engine Marketing (Paid Placement Programs) #202

In development

Local Search Engine Optimization #203

In development

300 Series – Building Your Internet Marketing Presence

Simple Steps to Market your Web Presence  #301

Now that you’ve built your website your customers will come – NAUGHT! You’ve invested in your website, now you need to launch it.  This course has been designed to help you build an integrated marketing strategy that will drive customers to your website.  This course will explore 10 simple steps to increase customer awareness of your site using traditional off-line and on-line marketing tactics.

By the end of the class each student will have a clear understanding of the key principals for a successful website launch plan.

• Difference between organic and paid placement search engine optimization
• Develop an organic content and keyword strategy for your site
• Traditional “Must-Do” off-line marketing tactics
• Online “Must-Do” marketing tactics to increase traffic
• Use of analytic tools to measure the success of your marketing strategy
• Gather tips to ensure that your site is locally optimized

Learn How to Build an Effective eMail Marketing Campaign #302

In development

Online Public Relations – An Affordable Way to Market Online #303

Public Relations (PR) is vital to building your business.   A well thought out online and offline PR plan could be a cost-effective solution to building brand awareness in a down economy.  This workshop has been designed to look at a mix of online and offline PR programs for your company, products and services.  In this course we will explore public relations programs that are suited to your company and budget.  In this workshop we will evaluate:

• The best geographical reach of your PR campaign — Are you local, regional, national, or international business?
• How to publicize your business to the media
• Where to promote your press release

Outline a draft action plan for an online and offline PR program.

Creating A Backlink Strategy for Your Website #303

In development

400 Series – Social Media Marketing – Build a Community of Loyal and New Customers

Introduction:  What is Social Media Marketing

This course will explore how your company can leverage social media marketing to grow your business.  This course will explain what social media marketing is and how a non-technical person can use this free resource to build brand equity and develop a customer community for your business.  We will review the pros and cons of social media outlets such as Twitter, Facebook, LinkedIn, MySpace, and NING; to name a few. We will discuss how companies, large and small are using social media to increase sales.  We will work on developing your own personal plan to get you a social media web presence that is right for your business.

At the end of this course you will understand:

• What is social media marketing
• Demographics of various social media outlets
• Ways to use social media to grow your business.
• Have an outline for a social media plan

How to Effectively use Facebook to Grow your Business  #402

This class will explore how your company can leverage Facebook to grow your business online.  You will work on developing a strategic marketing plan that effectively utilizes Facebook Profile, Pages or Groups.   We will review case studies and evaluate how companies are using this tool to increase their revenues, gain customers insight and build relationships with their existing customer base.

How to Effectively use Twitter to Grow your Business #403

This class will explore how your company can leverage Twitter to grow your business online. You will work on developing a strategic marketing plan that effectively utilizes Twitter to viraly market your company.    We will review case studies and evaluate how companies are using this tool to increase their revenues, gain customers insight and build relationships with their existing customer base. This is a practical step-by-step course that will take the mystery out of twitter and turn it into a practical business tool.

Introduction: I’m on LinkedIn. Now What? #404

More and more business professionals are using social networks to build relationships, meet new contacts, and market themselves. Diving into the virtual meet-and-greet can be daunting. Where to begin? For first-time users, the answer is LinkedIn. Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one. With millions of users, it serves virtually every industry and profession. Join this session to learn how you can use LinkedIn as a social media network for your business.

Advance Strategies for Leveraging LinkedIn to Grow your Business #405

LinkedIn is a very powerful business tool that can be used in sales, marketing, business development, human resources and IT. This social media network can be an affordable and valuable business resource when used effectively.  Sign up for this course to learn how companies are using LinkedIn throughout their business to build their network and grow revenues!

By having a web presence, your business is now opened to the worldwide market.   For some businesses that make sense, for others it doesn’t.   If your business sells or services a regional target audience, this course is for you.   Learn how to maximize your company’s brand online to the right geographical audience in order to increase sales for your business.

How to use YouTube o Market your Business #406

In development

500 Series – Multi-Media Marketing

Web TV #501

In development

Broadcast Online – Internet Radio #502

In development

How to Create Online Videos to Market your Business #503

In development

600 Series – Mobile Marketing

Mobile Marketing #601

In development

700 Series – Affiliate Marketing

How to Make Additional Revenue from Affiliate Marketing Programs #701

Now that you have a website, how do you make money from it?  You can sell goods and service, sell advertising or do both.  In this workshop we will address how your site can actually make money by embracing various advertising models.   A revenue stream you may not have considered for your site; online advertising might be an income stream that will help pay the rent during these challenging economic times.

In this class you will learn about:

• The top turnkey affiliate marketing networks.
• Contextual Advertising

Review various payment schemes (CPM, PPC, Paid per Sales or Lead)

800 Series – eCommerce

eCommerce #801

In development